We use the format DD Mon YYYY for dates, for example 31 Jan 2021.
We capitalise pricing tiers and space titles
✅ Enterprise tier, Medium space
We do not capitalise elements or features
🚫 content model, space, entry, custom roles and permissions
We don’t capitalise random words in the middle of sentences.
🚫 Contentful web app, app framework, Contentful marketplace
Present tense should also be used to describe product behavior. Avoid using the future tense to imply that actions should be done at a later time.
Past tense should also be avoided unless necessary to the context.
To make a sentence more scannable, use contractions when possible. Note that in some cases the words can have more emphasis when they are not contracted (Cannot has greater emphasis than Can't).